About us

Our company


Our store is more than just another average online retailer. We sell not only top quality products, but give our customers a positive online shopping experience. Forget about struggling to do everything at once: taking care of the family, running your business, walking your dog, cleaning the house, doing the shopping, etc. Purchase the goods you need every day or just like in a few clicks or taps, depending on the device you use to access the Internet. We work to make your life more enjoyable.

  • Top quality products
  • Best customer service
  • 3-days money back guarantee


Naivas is headquartered in Nairobi, with retail outlets in many urban centres in the country. The chain is the country's largest supermarket chain followed by competitors Tuskys. Naivas recently opened a state of the art food market store, the first in East Africa. In July 2018, the company hired Andreas von Paleske, as an advisor to assist the business with its strategy and operations. This culminated in bringing experienced African private equity firm Amethis on board for a minority stake. At that time, Naivas Limited maintained 47 stores in Kenya. The supermarket chain opened its 53rd store in Kenya in July 2019 at Rongai, Nakuru County, with plans to open two more stores the same year.


Naivas Limited is a privately owned company, whose shares are held by the descendants of its founder Peter Mukuha Kago, who died on 6 May 2010. The table below depicts the shareholding as of November 2014:[
Naivas Limited Stock Ownership As of November 2014
Rank Name of Owner Percentage Ownership
1 David Kimani - 25.0
2 Simon Gachwe - 25.0
3 Linet Wairimu - 15.0
4 Grace Wambui - 15.0
5 The Estate of Peter Mukuha Kago - 20.0